Questions

When you want to align with the topic, you can choose:

 

• Trend Takeover
• Video Ads
• Trend Takeover+
• Timeline Takeover

 

If you’re launching a new brand on Twitter, which metrics should you measure to judge your success? (select three)

 

•  Intent
•  Consideration
•  Recall
•  Awareness

 

What did Bain identify as a significant differentiator for brands that had successful launch campaigns?

 

• Their overall budget
• Their use of Twitter as part of their launch strategy
• The industry the brand operates within
• Their use of cutting-edge creative

 

People on Twitter are often the first to try, buy, and…

 

• Send a DM asking for more information
• Share new experiences with others
• Download a new game
• Forget about your ad

 

Social video content should be designed for…

 

• The fastest download speed
• Viewing on a large-screen TV
• Use across all social platforms
• A sound-off environment

 

What are the #ThreeSimpleRules for getting creative on Twitter? (select three)

 

•  Keep it short & simple
•  Use jump cuts and fast-changing visuals
•  Create visual cues with clear logo placement and captions
•  Include people & products in your videos