Questions

 

Match the influencer type or partnership type with its correct description.

Select each box and choose the correct option, then submit.

 

• Nano influencers – Small, engaged audience, ideal for budget-friendly or high-engagement campaigns.
• Paid partnerships – Long-term ambassador program where influencers consistently represent the brand.
• Affiliate marketing – Influencers use unique links or codes to earn a commission for each sale they generate.

 

 

Social media success is about aligning actions with the right strategy. Below, you’ll find several actions and strategies. Your task is to match each strategy with the correct supporting action.

Select each box and choose the correct option, then submit.

 

• Building trust with user-generated content – Posting customer testimonials
• Strengthening engagement and relationships – Responding to customer comments promptly
• Growing visibility and audience reach – Running a targeted ad campaign

 

James, a 40-year-old professional, doesn’t jump on the first offer he sees. He dives into reviews and tutorials to make informed decisions.

Which social media site would be most effective to engage James during the Think stage?

 

Select the correct answer, then submit.

• Facebook Groups
• Instagram/TikTok
• Pinterest
• YouTube

 

Meet Samreen, a 27-year-old fashion enthusiast. She lives for new trends, follows influencers, and finds her next must-have outfit on social media.

Which social media site and strategy would most likely engage Samreen during the See stage of the customer journey?

 

Select the correct answer, then submit.

• Instagram
• LinkedIn
• YouTube
• Facebook Groups

 

 

What is one key benefit of choosing the right social media site for your business?

 

Select the correct answer, then submit.

• It helps you reach your target audience effectively.
• It guarantees viral success.
• It reduces the need for a marketing strategy.

 

 

Which strategy helps increase your organic reach?

 

Select the correct answer, then submit.

• Posting the same content across all channels.
• Posting only once a month.
• Encouraging followers to share your posts.