Questions

 

You cannot do digital marketing effectively with a limited budget.

 

• False

 

• True

 

 

Analyzing the digital marketing strategies of businesses you don’t compete with is a waste of time.True or false?

 

• True

 

• False

 

How do you track the success of social media ads?

 

• Google Search Console
• Analytics on each social platform
• Google Analytics

 

 

Your display ad should link to your home page because it builds your brand relevance

 

• False

 

• True

 

 

Retargeting allows you to show ads to people who have never been to your website.

 

• False

 

• True

 

When you run Google Ads, you pay:

 

• For every 1,000 times your ad is displayed
• Every time your ad shows in search results
• Every time a user clicks your ad