Questions

How can improving your EAT help your business? Choose the three best answers.

 

• Get more links to your content
• Get more leads as Google uses it as a ranking factor
• Improve your conversion rates
• Get more shares of your content

 

What are some of the benefits of informational content? Pick the three best answers.

 

• It can increase your visibility
• It can enhance your brand
• It can build your reputation
• It can increase the number of pages on your site that are a ranking factor

 

How do we balance comprehensive content with the desire for easy to navigate websites?

 

• Decide on one or the other, you can’t have both
• Prioritize depth of content first, it’s more important
• Invest in CX and UX and content depth and breadth so you can give users both
• Prioritize UX and CX first, it’s more important

 

What do our case studies about links as a ranking factor show us?

 

• If you get links too quickly it can hurt you
• You should focus all of your content efforts on data research reports
• Links obtained via 301 redirects are not helpful
• If links are organically owned it’s OK if you get a lot of them very quickly

 

Which of these is the most important aspect of links to your site?

 

• They are inexpensive
• They are freely given
• They use rich anchor text
• They link to money pages on your site

 

What are the most important aspects of content for SEO? Choose two correct answers.

 

• Addressing user needs
• Publishing high quality content
• Publishing high volumes of content
• Publishing more content than your competitor