Questions

Amanda is applying targeting to her Microsoft Audience Network campaign. Which types of bidding are available?

 

Select all that apply.

 

• Bidding by name and email adress
• Bid only
• Target and bid
• Cost per acquisition bidding

 

Claudine wants to import campaigns from Facebook into the Microsoft Audience Network. Which targets can be imported using the Facebook Import tool?

 

Select all that apply.

 

• Location
• Age
• Gender
• Audience lists

 

In which of the following places are display ads shown?

Select all that apply.

• New websites
• The ‘mainline’ of search engine results pages
• Mobile apps
• Social media websites

 

Explanation:

Display ads are shown in various digital environments to reach a wide audience across different platforms and devices, as indicated by the correct answer options of mobile apps, news websites, and social media websites. Display ads appearing in mobile apps capitalize on the extensive usage of mobile devices, allowing advertisers to target users while they engage with various applications on their smartphones or tablets. This presents an opportunity to reach users in a highly interactive and immersive environment, enhancing ad engagement and potential conversions. Similarly, display ads on news websites offer advertisers access to a broad audience consuming news content, spanning different demographics and interests. Placing ads on news websites can help advertisers achieve brand visibility and awareness among users actively seeking information and updates. Furthermore, display ads on social media websites enable advertisers to leverage the vast user bases and robust targeting capabilities of popular social platforms such as Facebook, Instagram, Twitter, and LinkedIn. By strategically placing ads within users’ social feeds or alongside relevant content, advertisers can effectively engage with their target audience, drive website traffic, and encourage desired actions such as app installations or product purchases. Conversely, the option regarding the ‘mainline’ of search engine results pages is not correct, as display ads typically appear on the sidebar or bottom of search engine results pages (SERPs) rather than in the mainline. Therefore, the selected answer options accurately identify key digital environments where display ads are commonly displayed, highlighting their versatility and effectiveness in reaching target audiences across different online channels.

 

Nick is logged into the Microsoft Advertising User Interface and wants to import his campaigns from Facebook into the Microsoft Audience Network. What is the correct order in which these steps need to be taken to complete the import?

 

Organize the options in the correct order.

 

1. Access the Import Tab in the Microsoft Advertising User Interface
2. Select ‘Import from Facebook Ads’
3. Sign in to your Facebook account
4. Select your Facebook account

 

With Microsoft Advertising, you can use dynamic remarketing for which of the following?

Select all that apply.

• For Microsoft Audience Network campaigns
• Without customizing the standard universal event tracking tag
• Without a Microsoft Merchant Center Store
• For search campaigns

 

Explanation: Dynamic remarketing with Microsoft Advertising allows advertisers to re-engage with users who have previously interacted with their website or app by showing them personalized ads featuring the specific products or services they viewed. The correct answer options are for Microsoft Audience Network campaigns and for search campaigns. Regarding Microsoft Audience Network campaigns, dynamic remarketing enables advertisers to extend their reach beyond search results and display relevant ads across a network of high-quality websites, apps, and other placements within the Microsoft Audience Network. This helps in reconnecting with potential customers who have shown interest in products or services but haven’t converted yet, driving them back to the advertiser’s website for a potential purchase or action. Additionally, dynamic remarketing is available for search campaigns, allowing advertisers to show tailored ads to users who have previously visited their website and performed specific actions, such as viewing certain products or adding items to their shopping cart. By leveraging dynamic remarketing in search campaigns, advertisers can enhance ad relevance and increase the likelihood of conversions by re-engaging with users based on their past interactions and preferences. Conversely, the options regarding not customizing the standard universal event tracking tag and not requiring a Microsoft Merchant Center Store are not correct, as dynamic remarketing typically involves customizing tracking tags to capture user interactions and may require a Merchant Center Store for product feed integration, especially for e-commerce businesses. Therefore, the selected answer options accurately highlight the capabilities of dynamic remarketing within Microsoft Advertising, emphasizing its applicability to both Microsoft Audience Network and search campaigns for effective audience targeting and engagement.

What is the aspect ratio of an ad?

 

Select one option.

 

• The ratio of dark to light
• The ration of light to dark
• The ratio of height to width
• The ratio of width to height