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Questions

Home » Questions

Which of the following are best practices when setting up your campaign?

By vmartinez

Which of the following are best practices when setting up your campaign?

 

Select all that apply.

  • Each campaign represents a specific audience you are targeting.
  • Add 3 – 5 images per ad group.
  • Start with low bids and low daily budgets.
  • Limit site and device exclusion at launch, and optimize after based on key performance indicators.

 

Filed Under: Microsoft Advertising Native & Display Certification Exam Answers

Contoso Fresh Food is running a Microsoft Audience Network campaign. When you click on one of their ads, where are you redirected?

By vmartinez

Contoso Fresh Food is running a Microsoft Audience Network campaign. When you click on one of their ads, where are you redirected?

 

Select one option.

  • Sponsored content
  • Contoso Fresh Food’s website
  • A Bing search engine result page
  • Sponsored articles

 

Filed Under: Microsoft Advertising Native & Display Certification Exam Answers

What are the primary lengths, or durations, of video ads?

By vmartinez

What are the primary lengths, or durations, of video ads?

 

Select all that apply.

  • 6 seconds
  • 15 seconds
  • 30 seconds
  • 60 seconds

 

Filed Under: Microsoft Advertising Native & Display Certification Exam Answers

Which of the following is a way to gather images for your Microsoft Audience Network campaign?

By vmartinez

Which of the following is a way to gather images for your Microsoft Audience Network campaign?

 

Select one option.

  • Remarketing lists
  • Expanded text ads
  • Universal event tracking tags
  • Shopping campaigns

 

Filed Under: Microsoft Advertising Native & Display Certification Exam Answers

Contoso Insurance is running a Microsoft Audience Network campaign and wants to see how they’re performing across a variety of devices. For which devices can they pull this performance data?

By vmartinez

Contoso Insurance is running a Microsoft Audience Network campaign and wants to see how they’re performing across a variety of devices. For which devices can they pull this performance data?

Select all that apply.

  • Desktops
  • Smartphones
  • Tablets
  • Smart TVs

 

Explanation: The selected performance data that Contoso Insurance can pull for their Microsoft Audience Network campaign across a variety of devices includes Smartphones, Desktops, and Tablets. This selection is correct as it encompasses the primary device categories on which the Microsoft Audience Network campaigns are displayed, providing Contoso Insurance with comprehensive insights into their campaign performance across different device types. Analyzing performance data across smartphones, tablets, and desktops enables Contoso Insurance to understand how their ads resonate with users across various devices and optimize their targeting and bidding strategies accordingly. By leveraging this data, Contoso Insurance can tailor their ad creatives and bidding strategies to better align with the preferences and behaviors of their target audience on different devices, ultimately maximizing the effectiveness and impact of their Microsoft Audience Network campaigns. Conversely, while Smart TVs represent another potential device category, they are not included in the selected performance data options, as advertising on Smart TVs may require different strategies and considerations compared to other digital devices. Therefore, focusing on performance data for smartphones, tablets, and desktops provides Contoso Insurance with valuable insights to inform their campaign optimization efforts and drive success within the Microsoft Advertising Native & Display context.

Filed Under: Microsoft Advertising Native & Display Certification Exam Answers

In which pricing model does an advertiser pay for every thousand impressions?

By vmartinez

In which pricing model does an advertiser pay for every thousand impressions?

 

Select one option.

  • Cost per view
  • Cost per mille
  • Cost per acquisition
  • Cost per click

 

Filed Under: Microsoft Advertising Native & Display Certification Exam Answers

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    • Google Ads
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