Questions

Among the case studies we reviewed, what brand challenged Twitter users to an interactive “scroll race?”:

 

• Adidas UK
• Glade
• Burger King
• Mountain Dew

 

What are the essential elements of effective brand voices? (select three)

 

• conversational
• wit
• real-time
• authenticity
• emojis

 

 

Twitter Advanced Search allows you to:

 

• find an API Partner to meet your campaign’s technological needs
• search, segment, and filter Twitter’s Tweets and profiles
• protect your brand by participating in conversations anonymously

 

Which element of a creative campaign should be developed first?

 

• the insights-based creative idea
• the data
• the technology

 

What are the two key use cases for when brands should always activate on Twitter? (select two)

 

•  launching something new
• selecting the right hashtags
• ensuring your replies contain GIFs
• connecting with what’s happening

 

API Marketing Partners assist with the following goals: (select all that apply)

 

•  audience targeting
•  campaign management
•  advertising analytics
•  creative ad experiences
• brand voice conception
• drafting inspirational content