Questions

 

Terry wants to communicate his brand’s value through storytelling. Which Amazon DSP creative type is most appropriate for this goal?

 

• Video ad
• Image ad
• Display ad with e-commerce creative

 

Dreyfus is an advertiser looking to drive purchase for his brand’s products. Which metrics would be best for evaluating his campaign’s purchase goals? (Select 2)

 

• Units sold
• Click-through rate
• Impressions served
• Return on ad spend (ROAS)

 

Which of the following are considered advertiser audiences? (Select 2)

 

• Advertiser hashed audiences
• Audiences based on keyword search
• Audiences based on detail page views
• Audiences transferred from a data management platform

 

Which of the following is the Amazon DSP creative type that automatically optimizes based on a selected optimization goal?

 

• Third-party served ad
• Amazon served image ad
• Display ad with e-commerce creative
• Amazon served video creative

 

Which of the following metrics would be the strongest indicator of a campaign’s ability to help drive consideration?

 

• Add to cart
• Detail page view rate
• Units sold
• Impressions viewed

 

Onisim wants to use display advertising to reengage shoppers that viewed their product detail page, but did not purchase. Which audience would be best for helping Onisim achieve this goal?

 

• Audiences based on detail page views
• Demographic audiences
• In-market audiences
• Lifestyle audiences