Questions

 

Home Dashboard provides you with a _____ day summary of your progress

 

• 365
• 28
• 7
• 14

 

Explanation: The 28-day summary is the correct answer because the Home Dashboard in advertising platforms like X (Twitter) Ads is specifically designed to provide a “rolling” monthly view of your account’s health and performance trends. This 28-day window is the industry standard for reporting because it captures four complete weeks of data, which accounts for natural fluctuations in weekend versus weekday traffic and provides a more stable, long-term perspective than 7 or 14 days without being as diluted as a full 365-day year. By defaulting to this timeframe, the dashboard allows advertisers to quickly identify growth or decline in key metrics—such as total spend, impressions, and engagement rates—relative to the previous month’s performance, making it the primary tool for high-level progress monitoring.

 

What does the Audience estimator do?

 

• Suggests target demographics
• Calculates audience based on your selections
• Sets up refined audience targetting
• Recommends themes for future campaigns

 

 

When setting up your campaign, how is it best to decide your targets?

 

• Select everything to cover the most people.

 

• Choose 1 or 2 options that support your goal.

 

You need a ________________ to access Ads Manager.

 

• Twitter account
• business
• campaign
• audience

or

• X account
• business
• campaign
• audience

 

What are the three stages of Reporting Overview?

• Filters
• Metrics
• Exporting
• Cross-Border

 

Explanation:

In the context of the X (Twitter) Ads Manager reporting interface, Filters, Metrics, and Cross-Border represent the three fundamental stages of data analysis because they dictate how information is sorted, measured, and expanded geographically. Filters serve as the initial stage by allowing you to narrow down your view to specific campaigns, objectives, or statuses so you can focus only on relevant data. Metrics follow as the second stage, where you customize your view to display specific performance indicators—such as engagement rates or conversion values—that align with your campaign goals. Finally, Cross-Border is the third stage, providing a specialized layer of reporting that allows you to analyze and compare performance across different global regions and languages to identify international growth opportunities. Unlike these analytical stages, Exporting is merely a functional utility for downloading files and is not considered a core stage of the dashboard’s internal reporting logic.

 

The default filters in the Ads Manager are….? (Select three)

• Funding Source
• Objective
• Status
• International Views

 

Explanation:

The correct answers are Funding Source, Objective, and Status because these are the standard, built-in filters available by default in Ads Manager to help advertisers quickly organize and evaluate their campaigns. Funding Source allows users to distinguish how ads are paid for, Objective helps categorize campaigns based on their marketing goal (such as reach or engagement), and Status makes it easy to see whether campaigns are active, paused, or completed. International Views is not a default filter, as it is a performance metric rather than a campaign-management or organizational filter.