Questions

While simply reposting other people’s content can help you fill your content calendar – you still need to put in some work. How do you add value to external content?

• By cross-posting external content across your platforms
• By posting created content alongside external content
• By dressing external content in your brands own perspective
• By paying to have external content boosted across your platforms

 

Explanation:

Here’s why:

1. Providing Context:
   • When you dress external content in your brand’s own perspective, you add context that aligns with your brand voice and values. This helps your audience understand why the content is relevant to them and how it fits into your overall messaging.
2. Adding Commentary:
   • Adding your own insights, commentary, or perspective to external content enhances its value. It allows you to share your expertise, opinions, or additional information, contributing to a richer and more engaging experience for your audience.
3. Maintaining Consistency:
   • Dressing external content in your brand’s perspective ensures that it fits seamlessly into your content strategy. It helps maintain a consistent brand voice and message across all your posts, even when sharing content created by others.

While cross-posting, posting created content alongside external content, and boosting external content through paid promotion may also be part of your strategy, adding your brand’s perspective is a crucial step to enhance the value of the shared content.

 

External content can be a great way to fill up your content calendar, but you shouldn’t share everything that comes across your feed. What can you check to determine what external content is worth sharing on your socials?

• If the content is being shared across other popular social accounts
• If the content deviates from your created brand content or voice.
• If the content has never been shared before and has viral potential
• If the content aligns with your content pillars relevant key topics

 

Explanation:

Here’s why:

1. Relevance to Your Content Strategy:
   • Sharing content that aligns with your established content pillars and relevant key topics ensures consistency with your overall content strategy. It helps maintain a coherent brand message and engages your audience with content they find valuable.
2. Consistency with Brand Voice:
   • If the content deviates from your created brand content or voice, it may create confusion or dilute your brand identity. It’s important to ensure that shared content is consistent with your brand’s tone, style, and messaging.

While factors like the content’s potential for virality, popularity on other social accounts, or being unique may have some relevance, the primary consideration should be whether the content aligns with your content strategy and resonates with your target audience.

 

Content curation is the act of collecting existing social content to share with your audience. What is an advantage of using curated content?

• It allows you post content immediately without much effort
• It cements your reputation as a pro in your field
• It allow you to diversify your content collection quickly
• You can always be sure that it’s tonally and visually consistent with your brand voice

 

Explanation:

In addition to daily monitoring and weekly team reporting, it’s also a good idea to share high-level campaign reports with leadership. Generally speaking, how often should you share this type of report?

• Monthly or quarterly
• Yearly or bi-annuallly
• Bi-annually or biennially
• Daily or weekly

 

Explanation:

The frequency of sharing high-level campaign reports with leadership can depend on the nature and duration of the campaigns, as well as the preferences and needs of the leadership team. However, a common practice is to share high-level campaign reports on a monthly basis. Monthly reports provide a comprehensive overview of campaign performance, allowing leadership to track progress, assess the impact, and make informed decisions.

Key considerations for determining the reporting frequency:

1. Campaign Duration:
   • Consider the duration of your campaigns. If campaigns are ongoing or have a longer lifespan, monthly reports can provide a regular, digestible snapshot of performance. For shorter campaigns, more frequent reporting may be necessary.
2. Business Cycle:
   • Align reporting frequency with the business cycle. Monthly reports often coincide with regular business review cycles, making it convenient for leadership to incorporate campaign insights into broader strategic discussions.
3. Marketing Objectives:
   • The nature of your marketing objectives can influence reporting frequency. If your campaigns are geared toward specific monthly targets or milestones, monthly reporting makes it easier to evaluate progress against these goals.
4. Leadership Preferences:
   • Understand the preferences of your leadership team. Some executives may prefer more frequent updates, while others may find monthly reports sufficient. Communicate with leadership to determine the reporting cadence that best suits their needs.
5. Campaign Complexity:
   • If your campaigns involve multiple channels, segments, or complex strategies, monthly reports provide the time needed for a thorough analysis. This is especially true if your campaigns require data consolidation from various sources.
6. KPIs and Metrics:
   • Consider the key performance indicators (KPIs) and metrics you’re tracking. Some metrics may be more meaningful on a monthly basis, while others may require more frequent monitoring.

In summary, while monthly reports are a common practice, it’s essential to tailor the reporting frequency to the specific context of your campaigns and the preferences of your leadership team. Regular communication and flexibility in reporting cadence can help ensure that the leadership team receives the information they need to make informed decisions without overwhelming them with excessive reports.

 

What metric should you track if you want to see how many unique users are seeing your post?

• Reach
• Audience Growth Rate
• Engagement Rate
• Impressions

 

Explanation:

Reach represents the total number of unique users who have seen your content. It measures the size of your potential audience or the number of distinct users exposed to a particular piece of content. It provides insight into the overall visibility and exposure of your posts to unique individuals. Tracking reach helps you understand the breadth of your content’s impact on your audience.

 

All of the content in your socials fall into 2 categories: created and curated. Which of the following are benefits of creating your own content vs. curating it? (Choose Two Answers)

• It gives total control of your messaging
• It is cost effective to create
• It’s simple to schedule and manage
• It’s easy to find using social listening tools

 

Explanation:

Creating your own content and curating content each have their own set of benefits. Here are some advantages of both approaches:

Benefits of Creating Your Own Content:

1. Brand Originality:
   • Creating your own content allows you to showcase the unique personality and values of your brand. It helps establish a distinct identity and originality in the eyes of your audience.
2. Tailored Messaging:
   • You have complete control over the messaging and narrative when you create your own content. This enables you to tailor the content to align with your brand’s specific goals and objectives.
3. Visual Consistency:
   • Creating original content allows you to maintain visual consistency by adhering to specific brand guidelines. This consistency reinforces brand recognition and helps build a cohesive brand image.
4. SEO and Search Visibility:
   • Original content, especially when optimized for search engines, can contribute to improved search visibility. It can drive organic traffic to your website and social media profiles, enhancing overall online presence.
5. Showcasing Expertise:
   • Creating your own content provides an opportunity to showcase your expertise in your industry. It positions your brand as a thought leader and authority, building trust with your audience.
6. Flexibility and Creativity:
   • You have the flexibility to experiment with different formats, styles, and creative approaches when creating your own content. This can help you stand out and capture audience attention.

Benefits of Curating Content:

1. Time and Resource Efficiency:
   • Curating content can be a more time-efficient way to maintain an active social media presence. It allows you to share relevant and valuable content without the time investment required for creating original pieces.
2. Diverse Perspectives:
   • Curating content enables you to share a variety of perspectives and insights from other sources. This can enrich your content mix and provide your audience with a broader range of information.
3. Community Building:
   • Sharing content from others in your industry or community can help you build relationships and foster a sense of community. It demonstrates that your brand is engaged with the larger conversation in your niche.
4. Staying Current and Relevant:
   • Curating content allows you to stay current and share the latest industry trends, news, and insights. This keeps your audience informed and positions your brand as up-to-date and relevant.
5. Content Variety:
   • By curating content, you can offer a diverse range of content types, including articles, videos, and infographics, without the need to produce them yourself. This variety can keep your content strategy dynamic and interesting.
6. Content Collaboration:
   • Curating content from other creators can lead to collaboration opportunities. It may result in partnerships, cross-promotions, or engagement from the original content creators.

Ultimately, a balanced content strategy often involves a combination of creating original content and curating content from reputable sources. The key is to strike the right balance that aligns with your brand’s goals and resonates with your target audience.