Questions

 

What do Google spiders do?

 

• Index and rank search results based on relevancy
• Crawl the content of webpages to add to the index
• Add security certificates to websites

 

Fill in the blank: In the late 90s, Larry Page and Sergey Brin were working on their own search engine, and at that time they were the first \_\_\_\_\_\_.

 

• to use links as a signal of authority and trust
• to use microformats
• to add advertising banners on SERPs
• to use the HTTPS protocol on the web

 

Fill in the blanks: The text within the \_\_\_\_\_\_ tag usually populates the text of your blue link on a Google SERP, and the text within the \_\_\_\_\_\_ tag populates the grey text underneath.

 

• Meta description, H1
• Title, alt
• Alt, meta description
• Title, meta description

 

What is the right way to optimize your content?

 

• Creating content that answers the questions users are asking
• Using keywords in every possible page element
• Creating pages with slight variances on each keyword
• Stuffing your text with keywords

 

Fill in the blanks: \_\_\_\_\_\_ is a broad term with high traffic and lots of competition. \_\_\_\_\_\_ is a phrase with the lowest amount of traffic and moderate competition. \_\_\_\_\_\_ is the most focused term with lowest traffic and competition.

 

• Long tail, fat head, chunky middle
• Fat head, chunky middle, long tail
• Long tail, chunky middle, fat head
• Chunky middle, long tail, fat head

 

 

Which update helped Google get much better at understanding keyword semantics?

 

• Panda update
• Penguin update
• Hummingbird update