Questions

Choose two long tail keyword phrases from the list:

 

• cheapest winter hat in town
• wool jacket
• buy blue jeans in Denver
• dog food
• one wheel bicycle

 

 

To estimate the probability of getting a clickthrough to your site if you rank #1 for the phrase, check the click potential metric on Keyword Manager.

 

• TRUE

 

• FALSE

 

Which Google tools can you connect to enrich your data when running SEMrush Organic Traffic Insights? Choose two options.

 

• Google Trends
• Google Search Console
• Google Analytics
• Google Keyword Planner

 

 

When checking your competitors during keyword research, which target keywords should you consider? Choose 2 options.

 

• low-cost terms
• medium-cost terms
• high-cost terms

 

 

Which shape can you compare to the structure of your site content?

 

• Pyramid, with the home page at the top and the very specific pages at the bottom
• Circle with the home page in center and all other pages equally connected to the home page
• Inverse triangle, with the home page at the bottom and no more than two additional pages connected to the home page

 

Fill in the blanks: Connecting \_\_\_\_\_\_\_\_\_\_\_ to Organic Traffic Insights will help you identify your ‘not provided’ keywords and \_\_\_\_\_\_\_\_\_\_\_ in SEMrush. Connecting \_\_\_\_\_\_\_\_\_\_\_ to the report will let you analyze \_\_\_\_\_\_\_\_\_\_\_.

 

• Google Search Console, post-click data, Google Analytics, pre-click data
• Google Analytics, post-click data, Google Search Console, pre-click data
• Google Analytics, pre-click data, Google Search Console, post-click data
• Google Search Console, pre-click data, Google Analytics, post-click data