Questions

How does the ACES framework compare to AIDA?

 

• They both put a structure around the customer journey but ACES is adjusted for digital marketing
• It represents a completely different concept
• ACES is developed strictly for GA4 purposes.
• AIDA is obsolete, because customers today have shorter attention spans.

 

 

Creating custom events is important for:

 

• Measuring your website page load time
• Understanding the behavior within your website and tracking conversions
• Conversions, because they can’t be configured without custom events
• Avoiding the cardinality issue in GA4

 

Publishing a report in Reports > Library > Collections means that:

 

• The report starts collecting data
• The report is publicly available and shared with anyone with a GA4 account.
• That step is necessary only if you want to activate the Publisher ads report in the Monetization section.
• The report will show up in the Reports menu

 

Conversions in GA4 compared to the previous version of Google Analytics are:

 

• Unnecessary, because GA4 uses machine learning and AI to improve conversion rate
• Different, because every conversion has to have a value parameter
• Strictly predefined, no customization is required
• Flexible—you can declare any event that comes in a conversion

 

Which UTM parameters are recommended if you want to track a link effectively?

 

• Source and Medium
• None
• All
• Source, Medium and the Campaign name