Questions

Your team is in month fifteen of continuous improvement with a manufacturing company. Your current theme is “Expand”? and you’re team is focusing on building new “Digital Products”? onto their website. Your client is pushing to have your team to create a new “team member profile”? template and add all the company’s team members into the about us section. Which of the following would be the BEST option to complete their request while still making progress on the initial goals.

• Deny their request and explain that it is outside the scope of the current engagement.
• Keep the client happy by implementing their request. To stay within capacity, you will remove a number of already planned action items from the current sprint.
• Teach the client basic templating and coding so they develop the new template and launch it by the end of the month.
• Sell them additional points for this month so you can fulfill their request and still implement all of the originally planned action items.

Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “Optimize”? and your team is currently focusing on “personalization”?. In the monthly planning workshop, your client requests your team to create a video for the “About Us”? page because the company’s CEO thought it would help improve the page. Which of the following is the best question to ask in order keep focused on the current theme and focus area?

• False – It is better to focus your time on implementing paid advertising to drive more traffic to the website.
• True – Implementing hacks helps your team save time and drive big results.
• False – Although there will be some easy to implement items directly after launch, true growth comes from big ideas, a solid process, hard work, and time – not quick hacks.
• True – We are always looking for high-impact, low-effort ways to boost results and implementing as many “hacks”? as possible is a great strategy to do that.

Imagine you’re having an “explore”? call with a prospect in the software as a service industry. As you’re explaining the GDD process, the CMO cuts in and explains he is confused on why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?

• First, reaffirm the importance of the website to business growth. After, give an analogy to compare the way the prospect’s product team builds industry-leading software to how the GDD process builds peak performing websites.
• First, reaffirm the importance of the website to business growth. After, transition to explaining each step of the continuous improvement process in more depth, diving deeper into specifics of experimentation.
• First, give them a deeper explanation of the launch pad website and continuous improvement stages. After, offer the option to implement the website using traditional web design if they would prefer.
• Explain that they are not a good fit for Growth-Driven Design and refer them to a traditional web design agency.

Imagine you are on a “connect”? call with a prospect in the manufacturing industry. You discover their leadership team has historically taken a very traditional mindset towards the website and their marketing. Knowing this, what will be one key outcome for you to achieve in this connect call?

• Showcase your expertise in manufacturing by explaining your recent wins with other manufacturing clients and the background your team has in manufacturing.
• Pitch the idea of Growth-Driven Design to them and focus on the continuous improvement, experimentation, and user research.
• Establish the importance of the website to the growth of their business and start the shifting their perspective towards the new mindset.
• Get the prospect excited to work with you by introducing your team, your process, and show a number of case studies.