Questions

 

Place the following steps in the correct order to create a Search Direct Integration:  

 

1. In ‘Settings,’ click ‘Search’ and then ‘Add.’
2. Select a vendor – either Google Ads or Bing Ads. Click Authorize to grant permission for SAS to view and manage search accounts.
3. The Add New Integration window appears with search accounts. Select one or more accounts and select the appropriate brand.
4. Choose the Brand, Integration type, and tracking options.

 

Match the appropriate cost model to its respective action:

 

 

Each ad built as dynamic within SAS has one version automatically created by default. You can create and edit multiple other versions to fit your needs.  

 

• False

 

• True

 

 

Diane works for a travel agency and wants to show different ads to users based on the destination page they’ve previously visited on her website. There are three offers – New York, Paris, and Berlin. What Activity Type can she use to achieve this?  

 

• Using a retargeting activity with the destination variable values of “New York,” “Paris,” and “Berlin”
• Using a third-party activity with the condition of a variable destination equals to “New York” or “Paris” or “Berlin”
• Using conversion activity with the activity parameter of destination
• Using an activity rule with the IF section condition of variable destination equals to “New York” or “Paris” or “Berlin”

 

 

  Granting “Super User” permission to a user allows them to:  

 

• Alternate between accounts their Native Account is extended to
• Switch to different advertisers within the account
• Add “Switch Account” permission to other users
• Switch to any account within SAS

 

 

Setting up a DCO campaign differs greatly from launching a regular campaign in terms of SAS workflow.  

 

• False

 

• True