Questions

 

Flynn wants to download a custom report from Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following dimensions should he select for this use case?

 

• Custom report – Dimension: Audience
• Custom report – Dimension: Inventory
• Custom report – Dimension: Campaign

 

 

Select all that apply. Ad copy and legibility must be:

 

• Professional
• Accurate
• Grammatically correct
• Clear

 

 

Would “Shop now” or “Click here” be a compliant CTA? Take a moment to think about why you’ve selected that answer.

 

• Click here

 

• Shop now

 

 

Which of these ad examples is compliant with Amazon Ads’ Guidelines and Acceptance Policies for claims and substantiation?

• 1
• 2

or

• Super Power Batteries last twice as long as the leading brand Independent Example Lab test, May 2022
• Super Power Batteries last twice as long as the leading brand

 

 

PMP allows you access to direct deals with publishers.

 

• False

 

• True

 

Explanation:

Amazon has a program called Programmatic Advertising which uses an automated process to purchase digital ad inventory across the web, mobile, apps, video, and social media. It uses workflow automation and machine learning algorithms to deliver the most effective ads to audiences based on a variety of signals