Questions

 

Bulk submission of creatives is a benefit of which API feature?

 

• Marketplace API
• RTB Breakout API
• Pre-targeting API
• Creatives API

 

 

Which is a benefit of using the data available through the RTB Breakout API?

 

• Buyers can automate modifications to bidding.
• Buyers can run A/B tests on their creatives.
• Buyers can automate modifications to their creatives.
• Buyers can run A/B tests on their landing pages.

 

 

Managing client access to the Marketplace through the Ad Exchange API provides what benefit?

 

• Buyers can see the status of their client’s negotiations.
• Buyers can submit client’s creatives to the Marketplace.
• Buyers can check their client’s creatives against pre-targeting.
• Buyers can manage client invoicing directly in the API.

 

 

You could build an alerting system for when bid filtering exceeds a certain amount by using which API feature?

 

• Pre-targeting API
• RTB Breakout API
• Creatives API
• Marketplace API

 

 

What method is used to verify that an API call is allowed to access a specific Ad Exchange account?

 

• Reporting data is used to ensure that the correct data is received.
• DoubleClick support enables the Ad Exchange account for API access.
• Authorization tokens are passed between the client and the API.
• Encrypted calls are used to exchange data between accounts.

 

 

How does the Ad Exchange Creatives API help buyers ensure their creatives are set to successfully compete in the auction?

 

• It’s easy to bulk submit creatives.
• It’s easy to run checks on creative approval status.
• It’s easy to assign creatives to pre-targeting.
• It’s easy to retrieve a list of active creatives.