Questions

 

Once budget plans are set in Budget Management, what is a best practice for allocating spend to meet DinoWorld Theme Park’s business needs?

 

• Enable A/B testing of DinoWorld landing pages to manage spend during seasonal fluctuations
• Remove 10 percent of spend from each DinoWorld budget group to account for seasonal fluctuations
• Create duplicate DinoWorld keywords to run as a control group
• Customize the spend allocations to provide more spend during popular events at DinoWorld Theme Park

 

 

Sometimes campaign structure doesn’t match reporting needs. What can you use to create reports that reflect your lines of business, irrespective of the campaign structure?

 

• Business data
• Offline data
• Custom attribution modeling
• Performance reports

 

 

Debbie is excited to plan budgets directly in DoubleClick Search. What is a best practice to help her get started?

 

• Organize campaigns with the same advertising focus into budget groups
• Organize campaigns into budget groups broken out by each week
• Organize campaigns into budget groups based on geographic region
• Group all campaigns into a single budget group for better spend optimization

 

 

Surf-N-Board sells a lot of boards in-store and they want to make sure their offline data is taken into account for optimization efforts. What’s a best practice for working with offline data?

 

• Upload offline conversion data only if conversions have occurred
• Upload offline conversion data once a month
• Upload offline conversion data files in the order conversions occurred
• Upload offline conversion data in its original formatting

 

 

Bean Coffee is keeping their coffee shops open late near college campuses. They want students searching for a late-night study spot to see that a Bean Coffee location near them is still open. Which extensions should they use?

 

• Callout and sitelink
• Location
• Callout and location
• Sitelink and location

 

 

Bert wants to make sure his bid strategies aren’t optimizing for $3 sticker purchases instead of the $500 skis. How can he set this up in DoubleClick Search?

 

• Create a bid strategy with custom Floodlight variable data as a weighted goal
• Create a display remarketing strategy using both sticker and ski customers
• Increase daily budget for high-performing keywords
• Create a new campaign with adaptive geo-targeting for cold regions