Questions

 

Car Jane, an automotive accessories company, targeted their sponsored ad campaign by the category ‘automotive floor mats’. Which targeting method did they use?

 

• Product targeting

 

• Keyword targeting

 

Explanation:

Product targeting allows you to target campaigns using product categories and individual products whereas Keyword targeting allows you to target campaigns using specific keywords.

In this case, Car Jane targeted their sponsored ad campaign by the category ‘automotive floor mats’ which means they are using Product targeting.

 

 

True or false? It’s possible you will have to bid higher as keywords get more restrictive and competitive, in order to see results.

 

• False

 

• True

 

Explanation:

As the keywords become more competitive and restrictive you will have to bid higher in order to see results because a lot of other sellers will bid high for the same set of keywords. You will also have to bid higher for exact match keywords followed by phrase match keywords and broad match keywords.

 

 

Which of the following search terms would be considered a broad match for the keyword “artist easel?”

 

• “easel for artists“
• “easels for art class“
• “table top easel“
• “art easel”

 

Explanation:

In the case of broad match keywords, your ad may appear when a customer’s search term contains all of the keyword terms or their close variants, such as plural forms, acronyms, stemming, abbreviations, and accents in any order.

The main keyword, in this case, is “artist easel” so the search term should be “easel for artists” because it has the accent and the plural form of “artist easel.”

 

 

Gini’s Jewelry has been using Amazon’s sponsored ads for a while. They have a list of known keywords for their products. Which targeting method is most appropriate for them?

 

• Automatic targeting

 

• Manual targeting

 

Explanation:

Manual targeting is best suited for Sponsored ads campaigns where you already know the keywords which are bringing traffic to your products from the ads.

Automatic targeting is best suited in cases where you don’t know the keywords which are bringing traffic to your products from ads. In this case, Gini’s Jewelry already knows the keywords driving traffic so, they should use Manual targeting.

 

 

Which of the following search terms would be considered a phrase match for the keyword “cat litter?”

 

• “pine kitty litter”
• “litter for cats”
• “feline clay litter”
• “pine cat litter”

 

Explanation:

In Amazon Advertising, a phrase match keyword shows your ad when someone searches for close variations of that exact keyword, or with additional words before or after it. In this case, the main keyword is “cat litter.”

So, the phrase match keyword has to contain the words “cat” and “litter”. From all the options, the phrase that contains “cat” and “litter” is “pine cat litter.” Therefore, the correct answer is “pine cat litter.”

 

 

In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest _____________?

 

• % of orders new-to-brand
• attributed sales
• ACOS
• conversion rate

 

Explanation:

Sponsored Brand campaigns allow you to optimize toward customer acquisition using new-to-brand metric which is denoted by % of orders new-to-brand. The new-to-brand metric means customers % of new customers who have ordered products from your brand.

You can filter your campaign to show keywords with a high % of new-to-brand metrics. You can then bid more on these keywords to promote brand awareness and optimize toward customer acquisition.