Questions

 

Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts?

 

• With Hootsuite, you can use ‘auto-engagement’ to interact with followers better than the social networks’ native AI functionality
• With Hootsuite, you can see the contents of private profiles, providing thorough customer insights
• With Hootsuite, you can more accurately estimate the dollar value of a like, share, and retweet
• With Hootsuite, you can efficiently engage with your audience across all social networks in one place

 

What’s the difference between a Stream and a Board?

• Streams are for searching for conversations, Boards are for publishing content to your audiences
• Boards are for searching for conversations, Streams are for publishing content
• Streams provide account analytics, Boards are where geo-searches are performed
• Streams display content from your social networks, Boards house a collection of streams

 

Explanation

The difference between a Stream and a Board is that Streams display selected social media content from your social networks whereas Boards are used as containers to house and organize a collection of streams.

Streams display the collection of your selected social media content inside the Hootsuite dashboard which you can use to view and engage with the audience. Boards are containers that help you organize and categorize your Streams.

 

 

When managing Instagram with Hootsuite, you’ll need to use a Instagram Business account. What is one benefit of this?

 

• Business profiles that are linked to Hootsuite are more discoverable on Instagram natively
• Profile metrics for Personal Instagram accounts require 10K+ followers
• Business profiles allow you to upload videos that are more than 60 seconds long
• You can publish directly to Instagram without using your phone or the Instagram app

 

When using Hootsuite’s Bulk Composer, how far in advance must your posts be scheduled before the CSV file is uploaded into Hootsuite?

• 5 hours
• 10 minutes
• 30 minutes
• 2 hours

 

Explanation

The messages in the Bulk Composer must be scheduled at least 10 minutes ahead of importing the CSV file into Hootsuite because the software takes around 10 minutes to prepare the CSV file so if you try to do it before then you won’t be able to download the CSV file.

 

 

Where is the best place to vet and preview scheduled posts created in Bulk Composer?

 

• Streams
• Plan
• Analytics
• Insights

 

 

Which of the following is an important step to take when scheduling posts using the Bulk Composer?

 

• Inputing your posts into a text document using Microsoft Word
• Ensuring you’re using a supported format for the time and date
• Converting the document into Hootsuite’s .hoot format to upload
• Ensuring your calendar is connected to Hootsuite via API