Questions

 

A spreadsheet can be used to: (Choose all that apply)

 

• Gather data from browsers
• Run formulae on data
• Sort data
• Collect data

 

 

True or false: Facebook Ads Manager can help you determine what is working with an active advertising campaign.

 

• True. 

 

• False.

 

 

If you want to find data on retention rates in Google Analytics, you can look at…

 

• The Events section
• The Life Cycle section
• The User section

 

 

If a marketing analyst needs to evaluate the success of an ad campaign in generating sales, a good starting point for gathering insight is…

 

• A web analytics tool

• An A/B test
• An outside consultant

 

 

Google Analytics collects data from: (Choose all that apply)

 

• Emails
• Phone Calls
• Sites
• Apps

 

 

Visualizations are a critical tool of the marketing analyst because…

 

• They make data gathering more simple.
• They automate marketing campaign maintenance.
• They help an analyst communicate their findings.