Questions

Sponsored ads and organic solutions together can provide premium reach at scale to engaged audiences both inside and outside Amazon-owned properties.

• True
• False

 

Explanation:

The correct answer is **True** because combining Sponsored ads and organic solutions provides a powerful strategy for reaching a broad and engaged audience both within and outside of Amazon-owned properties. Sponsored ads, such as Sponsored Products, Sponsored Brands, and Sponsored Display, allow you to target customers actively engaging with Amazon’s platform, while organic solutions like Amazon Stores, Posts, Brand Follow, and Amazon Live enable you to build long-term relationships and increase visibility with customers outside of paid ads. This combination enhances your ability to reach potential customers at multiple touchpoints, increasing brand exposure and driving both immediate engagement and long-term loyalty. Using both paid and organic strategies together allows you to maximize reach at scale while nurturing customer relationships, leading to greater effectiveness across the full sales funnel.

 

One month ago, you completed a campaign to improve your brand awareness and audience engagement. Now you want to understand if you have reached your conversion goals. You have the ad cost of sales already, what else can you measure?

• Return on ad spend and traffic
• Sales and return on ad spend
• Sales and ad engagement

 

Explanation:

The correct answer is Sales and return on ad spend because both metrics directly relate to understanding the effectiveness of your campaign in achieving conversion goals. Sales provide insight into the actual revenue generated as a result of the campaign, showing whether the desired conversions (purchases) were achieved. Return on ad spend (ROAS) measures the profitability of the campaign by comparing the revenue generated to the ad spend, helping to assess the efficiency of the investment in driving conversions. Together, these metrics give a clear picture of whether the campaign has met its conversion objectives and if the ad spend resulted in a positive financial return.

 

Mateo’s cleaning product campaign has lots of clicks and many customer visits to the detail pages but he has low conversions. What keyword strategy can he use to address this?

• Broad match
• Exact match
• Phrase match

 

Explanation:

The correct answer is ‘**Exact match**.’ If Mateo’s cleaning product campaign has a lot of clicks and customer visits to the detail pages but is experiencing low conversions, switching to an Exact match keyword strategy could help. Exact match allows his ads to appear only when users search for the exact keyword or very close variations. This can increase the relevance of the traffic being directed to the product page, as users are searching specifically for the product or related terms, which is more likely to result in higher conversion rates. By using Exact match, Mateo can ensure that his ads target customers with a clear intent to purchase, reducing wasteful clicks and improving the likelihood of conversions. In contrast, Phrase match and Broad match can result in less targeted traffic, which may not convert as effectively.

 

 

Which of the following metrics can you use to measure your awareness goals?

 

• Impressions
• Store visits
• Return on ad spend (ROAS)

 

Explanation: The correct answer is **Impressions** because impressions measure how often your ad is shown to potential customers, which is a key indicator of brand visibility and awareness. This metric helps assess the reach of your campaign and how many people have been exposed to your brand or product. When your goal is to increase awareness, you are focused on getting your brand in front of as many eyes as possible, and impressions are the metric that tracks this. Return on ad spend (ROAS) and store visits are more closely related to conversion and engagement goals, making impressions the most suitable metric for measuring awareness.

 

During your campaign period for a new product, you saw that many customers chose to Subscribe & Save. What goals can you measure by checking how many customers chose to Subscribe & Save?

• Conversion goals
• Consideration goals
• Loyalty goals

 

Explanation:

The correct answer is **Loyalty goals** because the Subscribe & Save feature is designed to encourage repeat purchases and foster long-term customer loyalty. When customers choose Subscribe & Save, it indicates their intent to purchase the product on a recurring basis, which is a clear sign of customer retention and loyalty. This behavior demonstrates that customers are satisfied with the product and are willing to commit to regular purchases, which is directly aligned with loyalty goals. Measuring how many customers opted for Subscribe & Save provides valuable insight into the success of your campaign in fostering customer loyalty and encouraging repeat business.

 

Paulo is setting up a campaign for a new skincare product and wants to show the ads to as many customers as possible. Which keyword match type should he use?

• Broad match
• Phrase match
• Exact match

 

Explanation:

The correct answer is ‘**Broad match**.’ Broad match is the most suitable keyword match type when Paulo wants to show his ads to as many customers as possible. This match type allows the ad to be triggered by a wide range of search queries related to the keyword, including synonyms, variations, and related terms. It maximizes the reach of the campaign by ensuring that the ads are displayed to users who may not use the exact keyword but are still relevant to the product. In contrast, Exact match would restrict the ad to only show for the precise keyword, and Phrase match would limit it to searches that include the keyword phrase in the same order, both of which would reduce the ad’s visibility compared to broad match.