Your client would like to improve their marketing strategy with privacy-centric solutions. Which two steps should they take to begin the process?
- Speak to Google’s privacy specialist to get customized recommendations for their business.
- Take a wait-and-see approach before they make any privacy-centric plans.
- Craft strategies using the Build, Measure, Activate Framework and its privacy-centric solutions.
- Set aside a budget to explore privacy-centric solutions to ensure it becomes a priority.
Explanation: The selected answers are correct because setting aside a budget to explore privacy-centric solutions ensures that the client prioritizes these efforts, allocating the necessary resources to implement privacy-focused strategies. Additionally, crafting strategies using the Build, Measure, Activate Framework helps structure their approach to marketing in a way that incorporates privacy at every stage. This framework encourages the development of privacy-compliant strategies that are measurable and actionable, ensuring that privacy remains integral to their marketing plans as they move forward.
Your client would like to improve their marketing strategy with privacy-centric solutions.
If a client wants to enhance their marketing strategy, which three durable solutions can they adopt today to start that process?
- Enhanced conversions, Google Firestack, and Consent Mode
- Universal Analytics, enhanced conversions, and Consent Mode
- Google Analytics 4, enhanced conversions, and Consent Mode
- Universal Analytics, Google Firestack, and Consent Mode
Related question:
Which three durable solutions can most clients implement today to enhance their marketing strategy?