Your client needs to measure campaign performance without third-party cookies. Which Chrome and Android Privacy Sandbox API will help them do this?
- Protected Audience API
- Topics API
- Attribution Reporting API
- First-Party Set API
Explanation: The selected answer is correct because the Attribution Reporting API in the Chrome and Android Privacy Sandbox aims to measure campaign performance without relying on third-party cookies. This API allows advertisers to attribute conversions to their campaigns in a privacy-safe way by using aggregated data and anonymized signals, thus ensuring compliance with privacy regulations while still providing valuable insights into the effectiveness of advertising efforts. It addresses the challenge of measuring performance in a cookieless environment by offering a solution that respects user privacy.
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