Your client has lots of repeat customers and would like your help reaching consumers who will drive the highest conversion revenue in the future. How would you recommend they achieve their goal using Smart Bidding?
- Recommend your client use enhanced CPC, as these are the metrics of the future.
- Recommend your client double down on lead generation efforts to drive new purchasers.
- Recommend your client use historical purchase data and optimize toward lifetime value (LTV).
- Recommend your client add smart creatives like RSA to campaigns and ad groups.
Your client has a high volume of repeat customers and wants your help reaching consumers who will drive the highest conversion revenue.
How would you recommend they achieve their goal using Smart Bidding?
- By using enhanced CPC, as these are the metrics of the future.
- By doubling down on lead generation efforts to drive new purchasers.
- By using historical purchase data and optimize toward lifetime value (LTV).
- By adding smart creatives like RSA to campaigns and ad groups.
Explanation:
Using Smart Bidding to optimize toward lifetime value (LTV) allows advertisers to focus on consumers who are likely to generate the highest revenue over time. By leveraging historical purchase data, Smart Bidding can identify and target high-value customers, optimizing bids to maximize long-term profitability rather than just immediate conversions. This approach is particularly effective for clients with repeat customers who want to drive sustained revenue growth.