Why has the ads ecosystem seen an increased need for machine learning?
- In recent years, data scientists began driving machine learning projects and efforts forward.
- Data scientists began driving machine learning projects and efforts forward.
- Chrome announced its intent to phase out first- and third-party cookies as soon as an alternative is available.
- Chrome announced the phasing out of first- and third-party cookies as soon as an alternative is available.
- Increasing user expectations, privacy regulation, and technology changes have impacted campaign measurability.
- Increasing user expectations, privacy regulation, and technology changes have affected campaign measurability.
- Marketers began using machine learning to find patterns to predict behavior and to quickly optimize.
- Marketers began using machine learning to identify patterns to predict behavior and to quickly optimize.