Which benefits does conversion modeling bring to a client’s business?
- It helps clients learn from the models by reverse-engineering algorithms and building their own models.
- It helps marketers identify people who are similar to their converters so they can reach the entire interest group.
- It helps the client’s measurement stay privacy-safe, while providing more efficient campaign optimization and bidding.
- It deprioritizes users with a lower reported performance to optimize the campaign for strong performance.
Related question:
How does conversion modeling benefit a client’s business?