What factors allow Smart Bidding to drive performance in a privacy-safe way?
- Smart Bidding delivers maximum performance against a client’s goals by filling gaps in measurement with third-party cookies and pixels.
- Smart Bidding improves the reach of Display, Video, YouTube, and Gmail campaigns so clients can tap new audience lists across channels.
- Smart Bidding uses a client’s account conversion data along with billions of signal combinations to set precise bids in each auction.
- Smart Bidding helps clients reach new consumers using auto-generated Similar Audience lists that they can export to third-party exchanges.