What are two key benefits of machine learning in light of the changing privacy landscape?
Select 2 Correct Responses
- Help marketers understand performance when the path between ad interactions and conversions isn’t visible
- Help marketers to create 1:1 consumer insights profiles to increase consumer engagement
- Help marketers collect first-party data resources used for their marketing initiatives
- Help marketers reach qualified audiences, even when some signals are limited
Explanation:
The selected answers are correct because machine learning enables marketers to reach qualified audiences even when certain signals are limited, due to privacy restrictions. It also helps marketers understand performance in scenarios where the direct path between ad interactions and conversions is obscured, such as in the absence of third-party tracking data. Machine learning can analyze aggregated data and identify patterns, allowing for effective campaign optimization and insights, even with reduced visibility into individual user behaviors, which is essential in the evolving privacy landscape.
Machine learning is crucial in the changing privacy landscape as it helps marketers understand performance when direct measurement is not possible due to the loss of visibility in the path between ad interactions and conversions. Additionally, machine learning enables marketers to reach qualified audiences by utilizing available signals, even when some signals are restricted, ensuring effective targeting and optimization.