If a client is looking to optimize for higher-value conversions, where should they start?
- By setting a Max CPC limit on the strategy to ensure the cost of the campaign is under control
- By assigning equal values to every conversion that they see on their site
- By relying on Google’s machine learning to make predictions
- By using readily available values, or even static or proxy values, such as average order value
Explanation:
To optimize for higher-value conversions, clients should start by using readily available values or proxy values, like the average order value, to assign to conversions. This approach provides a practical starting point for the optimization algorithm to enhance conversion value. Over time, these values can be refined as more data becomes available, allowing for more accurate and profitable bidding strategies.