How does optimized targeting identify new, high-performing audiences?
- It optimizes some of the campaign settings — such as geo and language — to expand the reach to a broader audience.
- It changes some of the campaign settings like geo and language to offer a wider targeting for the audience.
- It uses Customer Match audiences from other accounts in the same category of the client and applies that information to find new users.
- It uses Customer Match audiences from other accounts in the same category of the client, leveraging that information to find new users.
- It builds from existing targeting inputs, including the client’s first-party data, while being powered by privacy-forward machine learning models.
- It builds off of existing targeting inputs, including the client’s first-party data, while being powered by privacy-forward machine learning models.
- It scrapes the client’s landing page using an algorithm to find keywords that improve the quality score of the bid.
- It uses algorithms that collect data from the landing page of the client to find keywords that improve the quality score of the bid.