An advertiser is managing a Pinterest campaign that sells do-it-yourself (DIY) home improvement tools. It wants to ensure that ads only reach potential DIY enthusiasts. What should the advertiser do?
- Refine audience targeting to focus on users with interests in DIY and home improvement.
- Increase the ad frequency without refining the audience.
- Broaden the audience to target everyone on Pinterest.
- Target only DIY users who have previously clicked on hardware-related pins.