A tobacco advertiser is running a $5,000 campaign with three Pins featuring an over-the-counter smoking cessation product with fewer addictive ingredients to meet new government medical requirements. The campaign has been “live” for a day but is not experiencing any spend. What is preventing the Pins from delivering?
- The campaign does not have enough budget.
- The campaign is not targeting a large enough audience.
- Ads are not approved because it is a pharmaceutical product.
- Ads are not approved because the product contains nicotine.