Drag and drop the tiles below to match the attribution model name with the correct definition.
| Linear | Equal credit is given to each touchpoint along the way. |
| First click | 100% of credit is given to the first exposure. |
| Position-based | Increased credit is given to the first and last touchpoints and the remaining credit is distributed equally. |
| Last click | 100% of the credit for a conversion to the last clicked ad and corresponding keyword (if relevant). |