Which shopper engagements will trigger charges for PLA campaigns in most cases?
- Impression
- Click
- Purchase
Explanation:
The selected answer option is **correct** because, in most cases, **click** is the shopper engagement that triggers charges for Product Listing Ads (PLA) campaigns. Unlike impression-based pricing models, which charge advertisers simply for ad visibility, PLA campaigns typically operate on a cost-per-click (CPC) basis. This means that advertisers only pay when a shopper clicks on their product listing ad, indicating an active interest in the product. This click-based charging method aligns with the goal of driving traffic to the product page and ensures that advertisers are paying for actual engagement, rather than just visibility, making it a more performance-driven and cost-effective approach for driving conversions.