What does “CTR” mean in the Microsoft Retail Media platform (powered by PromotelQ)?
- How much ads spend per each display (= Ad Spend / Impressions)
- How many times shoppers view ads after being shown to it. (= Views / Impressions)
- How many product purchase generated after ads being shown to shoppers. (= Conversions / Impressions)
- How many times shoppers click into your ads after being shown to it. (= Clicks / Impressions)