The preset report “Sales Report” provides impressions and clicks by SKU. True or false?
- True
- False
Explanation:
The statement is **False** because the preset ‘Sales Report’ in the Microsoft Retail Media platform does not provide impressions and clicks by SKU. Instead, the ‘Sales Report’ focuses on sales-related data, primarily tracking the total sales attributed to the campaign, including the number of units sold and the revenue generated. While it provides valuable insights into the effectiveness of the campaign in driving conversions, it does not break down metrics such as impressions and clicks on a per-SKU basis. These types of metrics are typically found in other reports, such as performance or campaign reports, where advertisers can analyze the detailed interaction and engagement data at a granular level, including by SKU.