PLAs and Auction Banner Ads are served based on auctions, competing with other advertisers’ corresponding ads. True or false?
- True
- False
Explanation:
The statement is **True** because both Product Listing Ads (PLAs) and Auction Banner Ads are served based on auction systems, where advertisers compete with one another’s corresponding ads. In these auction models, advertisers bid for ad placements, and the winning bid determines which ad will be shown to shoppers. For PLAs, advertisers bid for the opportunity to have their products featured prominently in search results or on product pages. Similarly, Auction Banner Ads, which are display ads, are placed on high-traffic pages, with advertisers competing for optimal ad spaces. The auction-based approach ensures that ads are served to the right audience based on competitive bids, allowing for a fair and efficient allocation of ad inventory, ultimately maximizing visibility and potential sales for advertisers.