Which types of feed-based ads are supported in the Microsoft Audience Network?
Select all that apply.
- Shopping
- Autos
- Real estate
- Vacation rentals
Explanation: The correct answer options are Autos, Shopping, and Vacation rentals. Microsoft Audience Network supports feed-based ads for these specific categories, allowing advertisers to showcase relevant products and services to their target audience across a network of high-quality websites, apps, and other placements within the Microsoft ecosystem. For the Autos category, feed-based ads enable automotive advertisers to promote vehicles, accessories, and related services to users who are actively researching or expressing interest in automotive-related topics. Similarly, Shopping feed-based ads cater to e-commerce businesses, allowing them to feature product listings with images, descriptions, and pricing information to users browsing online for products they intend to purchase. This presents an opportunity for advertisers to drive traffic to their online stores and increase sales through targeted placements on the Audience Network. Additionally, Vacation rentals feed-based ads cater to advertisers in the travel and hospitality industry, enabling them to showcase vacation properties, accommodations, and travel packages to users seeking travel inspiration or planning their next getaway. By leveraging feed-based ads in these categories, advertisers can effectively reach and engage with their target audience in relevant contexts, driving awareness, consideration, and conversions. Conversely, the option for real estate feed-based ads is not listed as supported in the Microsoft Audience Network, indicating that real estate advertisers may need to explore alternative advertising channels or formats to promote their listings effectively. Therefore, the selected answer options accurately identify the types of feed-based ads supported in the Microsoft Audience Network, highlighting the platform’s versatility in catering to advertisers across different industries and verticals.