Santosh wants to understand who is visiting his website to make his brand awareness campaigns more effective. What should he leverage? Select all that apply.
- Audience Expansion
- LinkedIn Insight Tag
- Audience Insights
Explanation:
The correct answer includes leveraging the LinkedIn Insight Tag and Audience Insights. The LinkedIn Insight Tag is an essential tool for Santosh to track website visitors and gather valuable data about their behavior, interests, and demographics. By installing the Insight Tag on his website, Santosh can gain insights into the types of professionals visiting his site, their engagement patterns, and which pages they frequent the most. This information allows him to tailor his brand awareness campaigns more effectively by targeting specific audience segments and delivering relevant content to engage visitors further. Additionally, Audience Insights provides Santosh with comprehensive analytics and demographic information about his website visitors, helping him refine his targeting strategies and optimize his campaigns to reach the most relevant audience. By leveraging both the LinkedIn Insight Tag and Audience Insights, Santosh can gain deeper insights into his website traffic and refine his brand awareness efforts to attract and engage the right audience, ultimately driving better results for his campaigns.