Rosa wants to expand the reach of her brand awareness campaign on LinkedIn. What should she consider leveraging? Select all that apply.
- ‘AND’ targeting feature
- Exclude feature
- LinkedIn Audience Network (LAN)
- Audience Expansion
Explanation:
The selected answers, ‘LinkedIn Audience Network (LAN)’ and ‘Audience Expansion,’ are both appropriate strategies for Rosa to consider when aiming to expand the reach of her brand awareness campaign on LinkedIn. Leveraging the LinkedIn Audience Network (LAN) allows Rosa to extend her campaign’s reach beyond the LinkedIn platform itself, reaching professionals on various mobile apps and websites that are part of LinkedIn’s network. This expansion increases the visibility of her campaign to a broader audience, enhancing brand exposure and awareness. Additionally, employing Audience Expansion enables Rosa to broaden her targeting parameters, allowing LinkedIn’s algorithms to identify and include additional audiences that exhibit similar characteristics and behaviors to her existing target audience. By leveraging both the LinkedIn Audience Network and Audience Expansion, Rosa can effectively amplify the reach of her brand awareness campaign, ensuring it reaches a wider audience and achieves greater visibility and impact on the LinkedIn platform and beyond. These strategies enable Rosa to maximize the potential of her campaign in increasing brand awareness and reaching her marketing objectives effectively.