Nadine recently launched a lead generation campaign. However, her sales team is not satisfied with the leads quality. What should she do? Select all that apply.
- Align with her sales team on the audience demographic
- None of these
- Change the Lead Gen Form
- Review the campaign’s targeting
- Deselect Audience Expansion
Explanation:
The selected options, ‘Align with her sales team on the audience demographic,’ ‘Review the campaign’s targeting,’ and ‘Deselect Audience Expansion,’ are correct. When a sales team expresses dissatisfaction with lead quality in a lead generation campaign, it’s crucial for the marketing team to collaborate closely with them to address the issue effectively. Aligning with the sales team on the audience demographic ensures that the leads generated match the criteria they find valuable for successful conversions. Reviewing the campaign’s targeting helps identify any misalignment between the intended audience and the actual leads captured, allowing for adjustments to be made to improve targeting precision. Additionally, deselecting Audience Expansion can prevent the campaign from reaching audiences outside the desired demographic, reducing the likelihood of capturing irrelevant leads. By implementing these strategies, Nadine can optimize her lead generation campaign to deliver higher-quality leads that better align with the sales team’s expectations, ultimately improving overall campaign performance and conversion rates.