Maxime is running a video ad but he’s finding it isn’t leading to conversions. According to LinkedIn, how many video views does he need in 90 days to start building a retargeting audience?
- At least 30,000
- At least 10,000
- At least 75,000
- At least 50,000
Explanation:
The correct answer is ‘At least 50,000.’ According to LinkedIn, Maxime needs to accumulate at least 50,000 video views within a 90-day period to start building a retargeting audience. Retargeting allows advertisers to reach users who have previously engaged with their content or website, making it a valuable strategy for driving conversions among warm leads. By setting a threshold of 50,000 video views, LinkedIn ensures that advertisers have a sufficiently large audience base to retarget with follow-up ads effectively. This requirement reflects LinkedIn’s emphasis on providing advertisers with access to engaged and receptive audiences, increasing the likelihood of driving conversions and maximizing return on investment. Therefore, Maxime should aim to accumulate at least 50,000 video views within 90 days to qualify for building a retargeting audience, enabling him to leverage retargeting tactics to enhance the effectiveness of his video ad campaign and drive conversions more effectively.