Mallory is tracking her brand awareness campaign. What should she focus on to demonstrate the impact of her brand awareness investment? Select all that apply
- Install the LinkedIn Insight Tag to her website to see more demographics
- Leverage her LinkedIn Conversion Tracking tool
- Check engagement and click-through rate
- None of these
Explanation:
The selected answers, ‘Check engagement and click-through rate,’ ‘Leverage her LinkedIn Conversion Tracking tool,’ and ‘Install the LinkedIn Insight Tag to her website to see more insights,’ are all pertinent strategies for Mallory to employ when tracking her brand awareness campaign and demonstrating its impact. By monitoring engagement metrics such as click-through rates, Mallory can gauge the level of audience interaction and interest in her campaign content, providing valuable insights into its effectiveness in capturing attention and generating engagement. Additionally, leveraging the LinkedIn Conversion Tracking tool enables Mallory to track conversions and attribute them directly to her brand awareness campaign, allowing her to quantify the campaign’s impact in terms of specific actions taken by her target audience. Furthermore, installing the LinkedIn Insight Tag to her website provides Mallory with deeper insights into visitor behavior and demographics, allowing her to understand how her brand awareness efforts influence website traffic and visitor engagement. Collectively, these strategies empower Mallory to effectively measure and demonstrate the impact of her brand awareness investment, providing valuable data to inform future campaign strategies and optimize marketing efforts for greater success on the LinkedIn platform.