Mackenzie wants to improve frequency for her brand awareness campaign. How many ad creatives should she run, according to LinkedIn?
- 6 to 7
- 2 to 3
- None of the above
- 4 to 5
Explanation:
The correct answer, ‘4 to 5,’ aligns with LinkedIn’s recommendation for improving frequency in a brand awareness campaign. Running 4 to 5 ad creatives allows Mackenzie to rotate different variations of her ads, preventing ad fatigue and keeping her campaign fresh and engaging for her target audience. With multiple ad creatives, Mackenzie can test different messaging, visuals, and calls-to-action, catering to the diverse preferences of her audience segments. This approach not only increases the likelihood of capturing users’ attention but also extends the reach of her campaign by appealing to a broader range of interests and preferences. Additionally, having a variety of ad creatives enables Mackenzie to gather valuable insights into which messaging resonates most with her audience, allowing her to optimize her campaign performance over time. By following LinkedIn’s recommendation and running 4 to 5 ad creatives, Mackenzie can effectively boost the frequency of her brand awareness campaign and enhance its overall effectiveness.