Ji-Won has a small audience size in his forecasting tool. Which LinkedIn targeting features can he use to expand his audience size? Select all that apply.
- LinkedIn Audience Network
- Audience Expansion
- Saved audiences
or
- Saved audiences
- Audience expansion
- Lookalike audiences
- LinkedIn Audience Network
Explanation:
The selected answer is correct because it highlights two LinkedIn targeting features that Ji-Won can utilize to expand his audience size effectively. Firstly, LinkedIn Audience Network allows advertisers to extend the reach of their campaigns beyond the LinkedIn platform, targeting professionals on various mobile apps and websites affiliated with LinkedIn. This feature enables Ji-Won to reach a broader audience beyond the confines of LinkedIn, potentially increasing the exposure of his ads and attracting more prospects. Additionally, Audience Expansion is another valuable tool that automatically identifies and includes additional audiences similar to Ji-Won’s existing target audience. By leveraging Audience Expansion, Ji-Won can reach new users who share characteristics and behaviors with his current audience, thereby broadening his campaign’s reach and potentially attracting more qualified leads. These targeting features offer Ji-Won opportunities to overcome the limitation of a small audience size, allowing him to maximize the effectiveness of his advertising efforts and achieve his campaign objectives more efficiently.