According to LinkedIn, on average how many pieces of content does someone see prior to being in-market?
- 7 to 10
- 3 to 5
- 11 or more
- 5 to 7
Explanation:
The correct answer is ‘7 to 10.’ LinkedIn suggests that, on average, individuals encounter approximately 7 to 10 pieces of content before they become actively ‘in-market’ for a particular product or service. This statistic underscores the importance of consistent and sustained engagement with potential customers throughout their buying journey. By delivering valuable and relevant content across multiple touchpoints, marketers can establish brand awareness, nurture leads, and ultimately influence purchasing decisions. Understanding this average content consumption pattern enables marketers to tailor their strategies to effectively engage with prospects at various stages of the buying process, thus maximizing the impact of their marketing efforts and increasing the likelihood of conversion.