With Audiences, you can use your data to retarget website visitors or reach known contacts and accounts. What does that include? Select all that apply.
- Third Party
- List upload
- Demographics
- Interests and Traits
- Retargeting
Explanation:
The correct answers are List upload and Retargeting. These options are correct because they accurately represent the capabilities offered by LinkedIn’s Audience feature. List upload allows advertisers to upload their own first-party data, such as customer email lists or account IDs, to create custom audiences for targeted advertising campaigns. This feature enables advertisers to reach known contacts and accounts, leveraging their existing customer base or prospect lists for more precise ad targeting. On the other hand, Retargeting allows advertisers to re-engage with website visitors who have previously interacted with their website or specific pages. By tracking user behavior through the LinkedIn Insight Tag, advertisers can retarget these visitors with relevant ads on LinkedIn, increasing the likelihood of conversion by reconnecting with users who have already shown interest in their products or services. These targeting options empower advertisers to deliver more personalized and effective advertising experiences to their desired audiences, ultimately driving better campaign performance and results.