What can someone with the Viewer role do in Campaign Manager?
- View and download campaign data and reports
- Edit and add new creatives
- Create and edit campaigns
- Oversee overall account actions, including managing users, creating campaigns, and editing campaigns
- Change billing details
Explanation:
The correct answer is View and download campaign data and reports. In Campaign Manager, the Viewer role is restricted to accessing and downloading campaign data and reports without having the ability to make changes to campaigns, creatives, or account settings. This role is typically assigned to individuals who need to monitor campaign performance or generate reports for analysis purposes but do not require the authority to edit campaigns, add creatives, or manage account settings. By limiting the Viewer role to viewing and downloading data, organizations can maintain control over campaign management while still providing valuable insights to relevant team members. This ensures that campaign data remains secure and accurate while allowing stakeholders to access the information they need for monitoring and analysis.