Nicolas wants to use Audience Attributes. What could that include? Select all that apply.
- Education
- Job Experience
- Interests and Traits
- Company
- Demographics
- Website retargeting
Explanation:
Nicolas, when utilizing Audience Attributes, can tap into various factors to refine his targeting strategy effectively. Education is a crucial aspect as it enables him to target audiences based on their educational backgrounds, tailoring messages to resonate with specific academic levels or fields of study. Job Experience is equally important as it allows Nicolas to target individuals with relevant professional backgrounds or levels of expertise, ensuring his content aligns with their career trajectories. Interests and Traits broaden Nicolas’s reach by targeting audiences based on their hobbies, passions, or personality traits, facilitating personalized engagement. Company targeting enables Nicolas to focus on specific organizations or industries, tailoring his approach to address the unique needs or challenges prevalent within those entities. Demographics serve as foundational targeting criteria, encompassing factors like age, gender, income, and location, helping Nicolas tailor his messages to different demographic segments. However, Website retargeting is not directly related to Audience Attributes; instead, it involves tracking website visitors and displaying targeted ads to them across the web based on their past interactions with the site. Therefore, while Education, Job Experience, Interests and Traits, Company, and Demographics are pertinent Audience Attributes for Nicolas, Website retargeting is not, making it an incorrect option in this context.